Market Entry & Research
Market assessments, competitor analysis, customer research and entry strategies for Uganda and the region.
Entering a new market without local knowledge is expensive. We help international and regional companies understand Uganda, and help Ugandan companies understand the markets they want to enter.
Our research combines desk study with fieldwork: interviews, surveys, site visits and conversations with distributors, regulators and customers.
What we do
Market assessments
Size, growth, customer needs, pricing and channels for your product or service.
Competitor analysis
Who you will compete against, how they win and where there are gaps.
Customer research
Surveys, interviews and focus groups in Kampala and other regions.
Entry strategy
Choosing the model: distributor, partnership, subsidiary or direct sales.
Partner and distributor search
Identifying and vetting potential partners and agents.
Regulatory and licensing roadmap
Mapping the registrations, licences and standards you will need.
What you receive
- Research plan agreed with you at the start
- Fieldwork summary with key findings
- Market report with data, charts and recommendations
- Entry options with costs and risks
- Introductions to relevant partners where appropriate
Who this is for
- Foreign companies considering Uganda
- Ugandan firms expanding to Kenya, Rwanda, Tanzania or beyond
- NGOs and donors needing market data
- Start-ups validating demand before launch
Questions we are often asked
Do you do surveys across Uganda?
Yes. We work with experienced field teams across the country and manage quality control.
Can you help us register our business in Uganda?
We map the process and can coordinate with lawyers and registration agents. Formal legal steps are done by licensed professionals.
Do you cover other East African countries?
We focus on Uganda and work with trusted partners for regional research.